Spilled Milk Commercial Has Dairy Farmers Crying Foul

Have you seen the Dairy Farmers of Canada newest ad? (Scroll down to view)

The latest television commercial and billboard campaign has received critical acclaim from advertising big wigs, but at least some of the farmers the ad represents aren’t exactly thrilled with the “crying over spilled milk” commercial calling it “horrifying,” “dark,” and “confusing.”

Dairy farmers are so turned off by the campaign, they’ve actually started a petition asking Dairy Farmers of Canada for justification of the campaign, stating the ad doesn’t represent most Canadians or how they typically consume dairy (my 8-year-old asked if the stuff spilled at the end of the commercial was hummus).

I spoke with Amy Matheson, member of a dairy farm family near Woodstock, Ontario, to talk about the main complaints farmers have with the campaign, and the two main consumer concerns not being addressed by the advertising push.



Lyndsey Smith

Lyndsey Smith is a field editor for RealAgriculture. A self-proclaimed agnerd, Lyndsey is passionate about all things farming but is especially thrilled by agronomy and livestock production.


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Rhonda Jeffrey

This has to be one of the worst commercials for ANY product I have ever seen in the last 50 years.

Whoever came up with this should change their career immediately. Why not become a dairy farmer instead?

Robert Judge

Yes Janine I also love the music. It could be a piece by itself and has nothing to do with milk. Great string piece though ? anyone know who wrote the music ?


Yes I agree , I love that piece of music
Has anyone heard what it is called

Charmaine Roy-Aube

Agree ugly commercial beautiful music!
Ugly may grab your attention at first but I only warched the commercial because of the beautiful music . Almost lost the jist of the commercial because of the ugly characters but kept on watching expecting a crescendo in the music .


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