Farm & Food Care has launched several new virtual tours, with all-new 360 degree views and even a virtual reality component.
Using 360-degree cameras and virtual reality technology, the new FarmFood360° website gives Canadians the chance to tour real, working farms and food processing plants, all without putting on boots or leaving the comfort of their own home.
“Canadians want to know more about their food, but they are also increasingly removed from its production,” says Ian McKillop, chair of Farm & Food Care Canada. “Changing technology also means they are looking for and finding information in different ways.
“FarmFood360° keeps pace with both these factors; it uses modern technology to immerse them right in the process, and address their questions in the most compelling way possible.”
Farm & Food Care partnered with Gay Lea Foods Co-operative Ltd. and Dairy Farmers of Canada to add three new tours to the FarmFood360° website – a dairy farm with a Voluntary Milking System, as well as two individual milk and cheese processing facilities. Visitors can access these tours on tablets and desktop computers, as well as through mobile phones and VR (Virtual Reality) viewers. Interviews with the farmers and plant employees involved in each business have also been added.
As an original partner in the first Virtual Farm Tours project started in 2007, Dairy Farmers of Canada again worked with Farm & Food Care to film a dairy farm, this time one using a Voluntary Milking System in Prince Edward Island. These tours compliment the two dairy farm tours already on the site – featuring farms that use both free stall and tie stall milking technologies.
Additional farm and food tours will be added later in 2017.
Farm & Food Care is a coalition of farmers, agriculture and food partners proactively working together to earn public trust and confidence in food and farming. Find out more at www.FarmFoodCare.org.
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