Why are celebrities so influential when it comes to trends? Turns out, we may actually be programmed to follow prestige. But, as Timothy Caulfield explains, we may not always recognize this behaviour in ourselves, claiming instead that “everyone else” falls for such things, but not us.

Caulfield, a professor with the University of Alberta’s law and public health departments and the author of Is Gwyneth Paltrow Wrong About Everything?, sat down post-FarmTech session with field editor Lyndsey Smith to talk about the mess of “science-free noise” many of our consumers fall prey to.

From the very real harm fake health news can do, to the six basic tenets of actually achieving good health, watch below for this energetic and entertaining interview that includes a list of the craziest things fads Caulfield has himself tried.

Hear more: Is Gwyneth Paltrow wrong about everything? 

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