BASF Buys Data Company ZedX

Expanding its capacity in collecting and modeling agronomic information, BASF has announced it’s acquiring ZedX Inc.

The Pennsylvania-based company specializes in developing  weather, crop, and pest models that rapidly translate data into agronomic insight, which can be used for decisions on spray timing, for example.

“Growers are embracing cutting-edge technology and tools that can help them increase crop yields,” said Scott Kay, Vice President, Crop Protection, BASF North America on Tuesday. “ZedX’s innovative platforms and strong intelligence capabilities will not only enhance our current digital services, but will also provide growers with critical data to successfully manage their operations.”

ZedX has been involved in developing information technology products and services for the agriculture sector since 1987. The company has been collaborating for the last three-years, noted founder and president Joe Russo.

“Our modeling expertise, coupled with BASF’s knowledge of chemistry, has truly benefited growers and agriculture in general. For example, we developed a model that gave the right window of application for a BASF herbicide based on important weather and environmental conditions,” he said.

BASF says products from ZedX will soon be available in all key markets.

Financial terms of the deal were not disclosed.

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