Food Evolution movie now available on your screen

Opportunities to watch Food Evolution, the new documentary focusing on scientists’ views of GMOs, have been few and far between. But that all changes today with the release of the film on iTunes and Amazon.

RealAgriculture attended a premiere of the film in Guelph, Ont., in June, but since that time the film has struggled to gain a wide audience. Netflix and many other movie outlets have turned down opportunities to distribute the film.

Check out RealAgriculture’s coverage of the Food Evolution premiere

The film’s producer, Trace Sheehan, told RealAgriculture that the reason for distributors shying away from the film is open to interpretation. “What I heard secondhand through our sales agent is that they were oversaturated with food docs that weren’t performing very well for them as a genre overall.”

It’s very difficult for scientists to win against activists, says Mark Lynas.

After the premiere, Mark Lynas, a former anti-GMO activist who appears in the film and now considers the technology as a tool that can help protect the environment, wondered whether the film would get a fair shake.

Unfortunately, the odds are stacked against it, said Lynas, who noted that the film was having a tough time getting a television audience – PBS had turned it down in the U.S. and no European channels would show it.

But despite the passes from film festivals and buyers, Sheehan says the producers are working on a good distribution deal that they hope to announce in September.

Food Evolution can now be purchased on iTunes and Amazon.

Check out the movie preview:

 

Bernard Tobin

Bernard Tobin is Real Agriculture's Ontario Field Editor. AgBern was raised on a dairy farm near St. John's, Newfoundland. For the past two decades, he has specialized in agricultural communications. A Ryerson University journalism grad, he kicked off his career with a seven-year stint as Managing Editor and Field Editor for Farm and Country magazine. He has received six Canadian Farm Writers' Federation awards for journalism excellence. He's also worked for two of Canada's leading agricultural communications firms, providing public relations, branding and strategic marketing. Bern also works for Guelph-based Synthesis Agri-Food Network and talks the Real Dirt on Farming.

Trending

Canada rejecting aggressive demands, while refusing to walk away from NAFTA talks

The tone surrounding NAFTA negotiations certainly turned during the fourth round of talks, which wrapped up Tuesday in Arlington, Virginia. Pessimistic or gloomy would be appropriate descriptors, definitely out of tune, even if you're optimistic. After three rounds with little progress, U.S. negotiators came out swinging, tabling multiple 'non-starters' in the eyes of Canada and…Read more »

Related

Leave a Reply