Opportunities to watch Food Evolution, the new documentary focusing on scientists’ views of GMOs, have been few and far between. But that all changes today with the release of the film on iTunes and Amazon.
RealAgriculture attended a premiere of the film in Guelph, Ont., in June, but since that time the film has struggled to gain a wide audience. Netflix and many other movie outlets have turned down opportunities to distribute the film.
The film’s producer, Trace Sheehan, told RealAgriculture that the reason for distributors shying away from the film is open to interpretation. “What I heard secondhand through our sales agent is that they were oversaturated with food docs that weren’t performing very well for them as a genre overall.”
After the premiere, Mark Lynas, a former anti-GMO activist who appears in the film and now considers the technology as a tool that can help protect the environment, wondered whether the film would get a fair shake.
Unfortunately, the odds are stacked against it, said Lynas, who noted that the film was having a tough time getting a television audience – PBS had turned it down in the U.S. and no European channels would show it.
But despite the passes from film festivals and buyers, Sheehan says the producers are working on a good distribution deal that they hope to announce in September.
Check out the movie preview: