Poll: Do you consider country-of-origin on equipment purchases?

Earlier this month, Morris Industries saw a change of ownership, with Calgary-based Avrio Capital and Lamont Brown Group acquiring a majority stake in the business. In the press releases and the media coverage of the investment, there was considerable emphasis on the fact that the company remains Canadian.

In a conversation with Kelvin Heppner and Andrew Campbell on RealAg Radio last week, Shaun Haney asked if Canadian-ownership plays a significant role in machinery purchasing decisions.

“It made me kind of wonder, is that really important, when you walk into a dealership — and you’re gonna buy a new tractor, you’re gonna buy a new planter, you’re gonna buy any piece of equipment — where it’s really made, and who owns that company?”

Part of the messaging behind Morris’ specific acquisition, says Heppner, may have been geared more towards employees and dealers than farmers, to assure them that the direction of the company isn’t changing in any major way. Yet, when a purchase ends up being Canadian-made, says Campbell, it gives farmers like himself a good feeling.

Other factors — the quality of the equipment, price, brand loyalty and the location of the dealership — definitely impact farmer decisions, but does the country-of-origin influence machinery purchases?

We’d like to hear from you:

 

Realag Machinery Insider

The realag team working as a group to bring you the latest in machinery content.

Trending

Liberals announce $50,000 threshold on passive investment income

Finance Minister Bill Morneau made a second announcement regarding changes to the Liberals' small business tax proposal on Wednesday, focusing on the passive investment income policy. He said the government will allow up to $50,000 in passive income in a year before higher tax rates kick in to provide flexibility for business owners who want…Read more »

Related

Leave a Reply