Talking election strategy with OFA’s Keith Currie

For decades, the Ontario Federation of Agriculture has provided pointed advice to provincial politicians seeking to win power in the country’s most populous province.

Typically, the provincial farm organization could be counted on to lobby for infrastructure investment and renewed commitment to support stronger risk management and cutting red tape. Those issues are still priorities, says OFA president Keith Currie, but a shift in strategy is evident as the OFA now plans to focus future lobby efforts on five key pillars – economic growth, job creation, affordable housing, increased food security and environmental stewardship.

With a June 2018 provincial election fast approaching, the new strategy will be spearheaded by Currie, who was acclaimed to a second term as OFA president earlier this week at the organization’s annual convention.

Ontario Progressive Conservative leader Patrick Brown led a parade of politicians eager to address delegates at the OFA convention.

Currie told delegates that OFA’s new ‘Producing Prosperity’ campaign will require investment from provincial governments in infrastructure and services such as broadband internet — but it has an increased focus on how a healthy and prosperous rural Ontario can help government address the challenges of an increasingly urban-dominated province.

“Politicians need something to sell to urban Ontario,” says Currie. “If we’re talking about fixing farm problems, it doesn’t resonate with urban Ontario.” But when the farm lobby talks about economic growth and addressing needs for high-skilled jobs, affordable housing and food security, provincial political leaders listen, adds Currie.

In the following interview, Currie explains how the strategy shift has its roots in findings released earlier this year from the federal government’s Advisory Council on Economic Growth, commonly referred to as the Barton Report. It highlighted the significant benefits of investing in agriculture and the agri-food. The federal government has ceased upon the report and Currie feels there is a real opportunity for the provincial government to learn from its findings and invest in rural Ontario.

The OFA convention certainly captured the attention of provincial politicians looking for an opportunity to share their vision for Ontario. Provincial Progressive Conservative leader Patrick Brown, New Democratic leader Andrea Horwath and Green Party leader Mike Schreiner all addressed the convention. The provincial Liberal party was represented by Agriculture, Food and Rural Affairs minister Jeff Leal who flew in from Mexico to address the convention.

Currie says he listened intently to the speeches and was pleased to hear all the politicians already integrating OFA’s ideas into their campaigns.

 

Bernard Tobin

Bernard Tobin is Real Agriculture's Ontario Field Editor. AgBern was raised on a dairy farm near St. John's, Newfoundland. For the past two decades, he has specialized in agricultural communications. A Ryerson University journalism grad, he kicked off his career with a seven-year stint as Managing Editor and Field Editor for Farm and Country magazine. He has received six Canadian Farm Writers' Federation awards for journalism excellence. He's also worked for two of Canada's leading agricultural communications firms, providing public relations, branding and strategic marketing. Bern also works for Guelph-based Synthesis Agri-Food Network and talks the Real Dirt on Farming.

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