Cricket powder begins mainstream journey with foray into Loblaws

Loblaw Companies Limited today announced it has made a “move into sustainable insect protein,” introducing President’s Choice 100% Cricket Powder.

“With our President’s Choice brand we’re always looking to bring the new and the next to Canadians,” said Kathlyne Ross, VP of product development and innovation, in a release. “By making products like Cricket Powder widely available in our grocery stores, we are giving Canadians the option to not only try something new, but to also make a conscious decision on what they eat and how it impacts the environment.”

The company’s source of cricket powder is a farm in Norwood, ON. It was founded by three brothers — Darren, Ryan, and Jarrod Goldin.

President’s Choice 100% Cricket Powder (Photo supplied)

“We are honoured to be working with the President’s Choice team to bring sustainable food solutions to consumers,” said Jarrod Goldin, president, Entomo Farms. “We are striving to take the next step to ensure innovative, inspiring and most importantly conscious food options are available for Canadians and we believe cricket powder is just scratching the surface.”

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Loblaws’ website has three recipes that include the powder as an ingredient, for those who feel the urge to venture into entomophagy: No-Bake Chocolate Coconut Cricket BarsChana Masala with Cricket Powder; and Strawberry Banana Cricket Powder Smoothies.

“Crickets are a versatile ingredient that bring a subtle earthy flavour to food, or if used in small amounts, no taste at all,” reads today’s release, adding “they need a fraction the feed cattle, sheep, pigs and broiler chickens do to produce the same amount of protein.”

100% cricket powder is available in Loblaws stores now.

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