Simply put, Seed Synergy is described as a process, not an entity. Those familiar with the inner workings of the seed industry have heard about Seed Synergy for quite some time, but those further out — and those on the farm — likely haven’t heard much.
As Dan Wright, president of Canadian Seed Trade Association, explains in this latest edition of the SeedPod, Seed Synergy is about mapping a course forward for Canada’s seed industry
A coming-together of six organizations, Seed Synergy isn’t a new association, Wright explains, it’s a process to agree on a new business model of the seed industry, and provide a roadmap for how new products will come to market in the coming years.
Made up of the Canadian Seed Growers’ Association, the Canadian Seed Trade Association, the Canadian Seed Institution, the Commercial Seed Analysts Association of Canada, the Canadian Plant Technology Agency, and CropLife Canada, Seed Synergy will make sure that each organizations’ voice will be heard in the process.
What will the eventual outcome be? Wright can’t say if after all this consultation whether there will be two or four or one seed industry body (or bodies), but it will look different.
Listen below to hear Shaun Haney and Wright’s discussion on Seed Synergy, what’s already underway, and what we can expect to change soon:
Hear more of the SeedPod podcast here.