“The grocery store — the most confusing place in the world”

(Screenshot from Funny or Die/Peel Back the Label video)

Food companies go to great lengths to differentiate and sell their products, using all kinds of marketing claims displayed on food packaging.

Peel Back the Label, a campaign funded by U.S. dairy producers, and the well-known comedy outfit Funny Or Die, recently launched a tongue-in-cheek video highlighting the problems with food labeling and what happens as food marketers try to distinguish their product from the rest of the pack.

The video features two food executives – one from a milk company and the other from a marketing agency – discussing how to differentiate their milk. The marketing guy suggests labeling it “GMO-free” but the dairy rep responds by pointing out all milk is GMO-free.

“You know it, and I know it, but no one else does, so here’s the plan: we’re going to put a label on it,” says the marketing executive.

“The scenes portrayed in this video will hit close to home for consumers because it’s what we all experience every day at the grocery store. It’s gotten ridiculous out there, and it’s time for food companies to stop trying to hype their products with meaningless distinctions,” notes Jim Mulhern, president of the National Milk Producers Federation.

The Peel Back the Label campaign was launched  last year “to expose the troubling trend of fear mongering in food marketing” and to help consumers access information to “separate hype from fact as they work to make informed food decisions for their families.”

Enjoy!

 

RealAgriculture News Team

A team effort of RealAgriculture's videographers and editorial staff to make sure that you have the latest in what is happening in agriculture.

Trending

Wheat prices jump into August — This week in the grain markets

This week, winter wheat prices touched a three-year high, but it didn’t last. Chicago SRW wheat prices for September 2018 gained 5 per cent or about 26 cents US/bushel to close at $5.56. While the December 2018 contract was up 5.4 percent — or nearly 30 cents — to finish a tad under $5.80. In…Read more »

Related

Leave a Reply

 

This site uses Akismet to reduce spam. Learn how your comment data is processed.