Coca-Cola and fairlife, LLC, have announced they will introduce fairlife Ultrafiltered Milk to Canada by the end of 2018. The introduction of the higher-protein, lower-sugar, lactose-free dairy beverage will also spur development of a new $85 million production facility at Peterborough, ON.
This is the first market introduction outside of the U.S. for fairlife. The plant is expected to employ about 35 people once operational.
Scheduled to begin operations in 2020, the new processing facility will be supplied by local Ontario dairy farms, says the company. The new plant will produce fairlife Ultrafiltered Milk in fat free, 2% white, chocolate, and whole varieties in 1.5 L, and 2% white and chocolate in 240 mL formats.
The city of Peterborough is in the riding of current provincial minister of agriculture and small business, Jeff Leal.
Coca-Cola says it chose Peterborough for a few reasons. This year marks 70 years that the company has been part of the community. The new build will be next to the current facility at Peterborough, and will share some of the current infrastructure, such as the warehouse for shipping. Peterborough is also central relative to Ontario dairy farms to supply the plant.
“We’re thrilled to be adding fairlife Ultrafiltered Milk to Coca-Cola’s growing and diverse portfolio of beverages here in Canada,” says Shane Grant, president of the Canadian business unit of The Coca-Cola Company.
“It is a long-held belief at Coca-Cola that we should operate as close to the communities we serve as possible, and we’re very excited to be building a new facility here in Canada,” says Grant. “This investment will allow us to create new jobs, not to mention additional economic benefits for the region through construction and ongoing supplier support.”
“Introducing fairlife to the Canadian market presents a great opportunity to showcase Ontario dairy farmers’ high-quality milk and animal care practices,” says Graham Lloyd, DFO’s general manager and chief executive officer. “This new initiative will provide significant economic benefits for farmers and the Peterborough community, further showing Canada’s dairy system continues to contribute to the Canadian economy by attracting millions of dollars in processor investments and offering continued and stable growth.”