Froehlich named "thought leader" at Olds College


A well-known name in Canadian agriculture, Olds College recently named Art Froehlich as thought leader in smart agriculture for the school. This new position, made possible as a result of the donation by David Werklund and Susan Norman, will act as an advisor and industry connector within the Werklund Agriculture Institute, the college says.

Art Froehlich

As thought leader, Froehlich will chair the newly developed Smart Agriculture Industry Advisory Council, the school says, which will inform the co-creation of a Smart Agriculture Ecosystem at Olds College.

Anchored by the Olds College Smart Farm, the ecosystem will engage a community of entrepreneurs, businesses, research organizations and industry leaders from across Canada and around the world to “enhance  academic and research programming at Olds College and investment and business development within the Calgary-Olds Smart Agri-Food Corridor.”

Froehlich received an Olds College Honorary Degree in 2014, and served as a member of the College Board of Governors. Froelich spent the last three decades working in primary food production, agri-business, and agri-marketing, including executive positions with Westcan Malting Limited, Alberta Wheat Pool, and AdFarm. He has also served on the boards of Canterra Seeds, Genome Alberta, and Richardson International Limited, among others. Art values agricultural education, mentoring young entrepreneurs in the Business Development Bank of Canada, and young agrologists for the Alberta Institute of Agrologists. Froehlich raises registered Red Angus cattle, grains, and oilseeds on his farm in Saskatchewan.

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