The name Monsanto is headed for retirement. Bayer has confirmed it will no longer use the name after it closes its US$63 billion acquisition of Monsanto. Monsanto has been the target of anti-GMO activists for years, serving as a corporate lightning rod for critics of genetic modification and crop protection technology in general. Whether referenced in protestors’ signs at annual “March against Monsanto” events (above) or in often ill-informed social media conversations, for a significant portion of society, the Monsanto name and brand represents something broader than the St. Louis-based company. Even when Monsanto isn’t involved, the name has often…
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