As the dust settles on the recent major crop company mergers and acquisitions, the new, re-branded entities are beginning to emerge. Brand new for this year is the Brevant seed brand, by Corteva.
Brad Orr, marketing leader for Corteva explains that, in Western Canada, producers will see canola and soybean offerings under the Brevant brand — with corn and wheat to be looked at in the future. From a canola perspective, the Nexera name is not entirely disappearing, as this is a brand that carries forward into the processing and wholesale chain, however farmers will now use Brevant-branded canola for the Nexera system.
From a national standpoint, the Brevant brand will carry canola, corn, soybeans, wheat, and sunflower lines. The origin around the name, Brevant, came from a mix of words including brave, strong, fast. The product will be found in nine countries including Canada, Orr says in the video below.
Besides the rebranding, Orr says farmers stand to benefit from the Corteva “breeding machine.”
“When you think about all the legacy technologies, that were in DuPont Pioneer and Dow AgroSciences, that all comes together (under Corteva) and (we) harness all that technology to move forward and we have one big funnel then it gives more access to all this new technology,” Orr says.
When it comes to the advantages of having all products in the same portfolio, Orr points out it’s about having all the options available for farmers so that they can be profitable where they choose to be.
As far as distribution goes, farmers shouldn’t see a significant change in how they access varieties and hybrids and should talk to their local retailer to access Brevant lines.