Cattle traceability platform BIXS is getting a rebrand ahead of its parent Business Information Exchange Systems (BIXS) moving forward on plans to go public in late 2018.
BIXSco Inc. announced this month that the company has rebranded as BIX Systems, comprised of Viewtrak Technologies and BIXSco Inc., as they work on first round fund-raising with the expectation that the company will go public and trade on the TSX Venture Exchange in November under “BIXS”.
BIX Systems has also lined up its management team, hiring agricultural marketing expert James Bradbury as global brand and marketing strategist and Lee Irvine as business development executive and member relations. Bradbury and Irvine join president Hubert Lau, executive vice president Ted Power, and vice president Deborah Wilson.
Bradbury comes from a consumer packaged goods background with a focus on food and beverage bringing branding, marketing, sales, communications and research. He has worked with brands such as Guinness, Big Rock Brewery, Moosehead, Premium Brands and most recently as the brand officer at Canada Beef.
Irvine has spent the past 18 years in the veterinary pharmaceutical industry in various management positions, most recently as national and global key accounts for Boehringer Ingelheim Animal Health.
BIX Systems will continue to deliver agriculture industry software, hardware, and data management and services to its users and customers globally across a variety of agricultural products, according a press release.
BIX Systems offers programs to manage feedlot inventory and cattle auction management software and was also one of the first in the world to create an electronic grading probe for pork and lamb.
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