Seasoned agri-coaches launch Earth Dirt Soil


Starting this fall, farmers can expect to see a new company offering services in the field of agronomic advising.

The group, logo, and name are new, to be sure, but the people behind the venture have quite a lot of experience. The new company, called Earth Dirt Soil, is set to offer “the kind of coaching that coaches need.”

Headed up by resident “crop whisperer” Elston Solberg, Earth Dirt Soil will house at least a few of Agri-Trend’s former senior agri-coaches. Agri-Trend, founded by Rob Saik, was bought by Trimble in late 2015.

Earlier this year, Trimble announced a move away from offering the coaching services once offered by Agri-Trend. In an interview in May, Trimble explained the company is no longer providing grain marketing recommendations and insight to the Agri-Trend market coach network.

Earth Dirt Soil will go live Sept 1, 2018, the same day that Trimble expects to complete its transition away from the current model, to instead providing digital tools through its Advisor Prime platform.

Joining Solberg in the formation of this company are Jill DeMulder, operations, Therese Tompkins, soil specialist, and Mike Dolinski, entomologist. Contact information for the new venture is available on their website, though any other details are limited at this point.

Agri-Trend was founded by Rob Saik as an agronomy consulting business in Red Deer, Alberta, in 1997. At the time of the sale to Trimble in November 2015, Agri-Trend’s network included more than 110 affiliated coaches providing agronomic, grain marketing, and management consulting services to farmers in Canada and the U.S.

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