What I’m looking forward to at this year’s Canadian Beef Industry Conference

As a first-timer heading to the Canadian Beef Industry Conference (CBIC) in London, Ont. in less than two weeks, it excites me to see the vast amount of topics covered in the three-day conference.

Everything from best transport practises, breeding, and how knowing what the packer wants can help you as a producer in the long run, to even a workshop-like segment where you learn how to have the sometimes “awkward” family conversation about how to run the farm in the best way possible — you name it, this conference has it.

After two go-rounds in Calgary, 2018 marks the first time the annual cattle industry conference will be held outside Alberta.

Not necessarily new this year but something that attendees will see more of is live demonstrations of cattle handling, along with a livestock stock evaluator.

Chair of the 2018 conference, Tammi Ribey, says it’s important to take into account that not everyone wants to be sitting at a table and listening to a speaker.

“We also have a panel which is quite interesting, and we try to have them come from all parts of the country,” she says. “We have a cow-calf producer from Quebec, a feedlot operator from Ontario and someone from out west who will talk about the different issues and how we can connect with one another.”

As with every conference, a well-known keynote speaker draws a crowd.

Rex Murphy will take to the microphone on the last day of the conference. As he’s a renowned Canadian commentator and author, I can not wait to hear what his views are on the current trade and tariff… shall I say… “issue” south of the border. (continues below)

That being said, the conference is also known to have beef producers come up from the U.S. and take part. I’m looking forward to connecting and potentially interviewing one or two of them regarding the current beef market and how having a strong relationship on both sides of the border benefits the beef industry.

“We also have producers coming from Mexico! We do try to make it national and international as best as we can,” she says.

This year’s conference will be held in London, Ontario August 14th to the 16th. Three-day passes or single-day passes can be purchased here.


Jessika Guse

Jessika Guse is RealAgriculture's newest field editor and news lead for RealAg Radio. She's been a reporter since 2015 and has covered a variety of topics including one of her favourites, agriculture! Although she's never grown up on the farm, she loves helping out and learning as much as she can when she visits her families heritage farm near Ebenezer, Sask. You can find Jessika on Twitter at @JessikaGuse


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