CRSB names Anne Wasko as its new chair

Anne Wasko

The Canadian Roundtable for Sustainable Beef (CRSB) named a new chair at its annual general meeting held recently in Calgary. Anne Wasko will take the gavel from outgoing chair Cherie Barnes and build on the momentum that the program has already achieved.

Followers of RealAgriculture will be quite familiar with Anne Wasko who has been providing cattle market analysis on this site since 2010.

 

McDonald’s recently served up its first Mighty Angus burgers that bear the CRSB verified beef logo. This, however, is just the beginning of what the label and protocol hope to achieve.

Check out the CRSB 2018 Annual Report

Virgil Lowe, business manager of Verified Beef Production Plus (VBP+), was on RealAg Radio during the summer to discuss the program and how it is a big deal for the Canadian beef industry. “We are basically able to use the indicators of sustainability that were determined by the CRSB,” says Lowe.

Shaun Haney, host of RealAg Radio says, “the word sustainable has been used against producers many times, but in this case producers are on the right side of sustainability and can deliver a great product to the customers at McDonald’s.”

In that same interview Lowe said, “It’s about taking those indicators and telling a story to the consumer.”

Along with being the chairperson of the CRSB, Anne Wasko provides market analysis on RealAgriculture and ranches in southeast Saskatchewan with her husband Barry.

 

RealAgriculture News Team

A team effort of RealAgriculture's videographers and editorial staff to make sure that you have the latest in what is happening in agriculture.

Trending

Machinery repair rules in USMCA could hurt Canadian farmers

Many times when we talk about trade deals there is immense focus on reducing tariffs, increasing trade flows, or increasing market access. There are other chapters of text that create a basis for the agreement in terms of how the involved countries will handle issues like the environment, labour standards, and cultural exemptions. Carlo Dade,…Read more »

Related

Leave a Reply

 

This site uses Akismet to reduce spam. Learn how your comment data is processed.