‘Grow A Leader’ campaign raises $250,000 for 4-H

SeCan’s annual Grow A Leader program has raised $52,716 to support 4-H Canada in 2018. Over its five-year history, the program has contributed more than $250,000 to support 4-H across the country.

“4-H is all about developing rural leaders and that’s what we’re doing when we support this program,” says SeCan communications manager Brenda Trask. “We know how important it is for the agri-food industry to have good leaders and we need to start with the 4-H kids.”

In an interview this week, filmed at Canada’s Outdoor Farm Show, Trask explains how the initiative was inspired by the Tim Hortons Send A Kid To Camp program. This year, SeCan’s Grow A Leader campaign will run from October 8 to 15. During the week, Trask encourages farmers to contact their SeCan retailer to order their Roundup Ready 2 Yield and Xtend soybeans. If growers purchase and plant those soybeans next spring, SeCan will donate $1 per unit to 4-H.

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Trask says the company has received tremendous support from farmers as well as 4-H clubs and members across the county. This year, most of the funds will go to Ontario and Manitoba. Saskatchewan and Quebec will also receive support.

“In Manitoba, the money is being distributed to more than 70 4-H clubs,” says Trask. “Here in Ontario we are going to have 42 counties get money from the program – that’s pretty broad-based support and it filters right down to the local level.”


Bernard Tobin

Bernard Tobin is Real Agriculture's Ontario Field Editor. AgBern was raised on a dairy farm near St. John's, Newfoundland. For the past two decades, he has specialized in agricultural communications. A Ryerson University journalism grad, he kicked off his career with a seven-year stint as Managing Editor and Field Editor for Farm and Country magazine. He has received six Canadian Farm Writers' Federation awards for journalism excellence. He's also worked for two of Canada's leading agricultural communications firms, providing public relations, branding and strategic marketing. Bern also works for Guelph-based Synthesis Agri-Food Network and talks the Real Dirt on Farming.


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