Let’s face it — when it comes to food marketing and advertising, companies get it so very wrong most of the time. Every now and again, though, companies get it so very right.
In case you haven’t seen it, American dairy co-op Land O’Lakes recently released its fresh take on the Old McDonald nursery rhyme, re-working it as “She-I-O”, and if doesn’t lift your spirits, you need to head straight to the doctor and get your feelings checked.
“She-I-O” is part of the new All Together Better initiative from Land O’Lakes, a PR and charity campaign to raise awareness of food insecurity within the United States. The company will donate US$1 to Feeding America for every “She-I-O” music video view, share, tag, and comment, to a goal of $100,000
Land O’Lakes pooled the talents of Americana-country-rock singer Maggie Rose and songwriter Liz Rose for the remake of Old MacDonald Had a Farm, to serve “as a rallying cry for women breaking stereotypes, not just in dairy farming, but in every industry.” (Story continues below…)
Also part of the All Together Better initiative is a three-part documentary series called In Their Words, produced by The Female Farmer Project, which chronicles the personal stories of some of these Land O’Lakes farmers. The series is available for viewing at www.landolakes.com/she-i-o/.