Federal government supports two agriculture public trust initiatives


The news

Parliamentary secretary Jean-Claude Poissant, on behalf of Minister of Agriculture and Agri-Food Lawrence MacAulay, was in Gatineau, Quebec, this week to announce funding for two projects focused on food safety and public trust in Canada’s food system.

Announced at the Food Safety Forum, held following the Canadian Centre for Food Integrity’s Public Trust Summit, Poissant announced up to $251,250 in funding for the Canadian Federation of Agriculture to “support the creation of a Public Trust Strategy.”

The project is intended to help the sector “meet Canadians current and future needs, by better understanding which values are most important to them regarding food.”

Also announced was up to $190,000 to the Canadian Centre for Food Integrity to implement “digital ethnographic and social methodology research” to understand the priorities for Canadians related to the food system.

These projects are supported under the Canadian Agricultural Adaptation Program.


“Our Government is proud to support the Canadian Federation of Agriculture and the Canadian Centre for Food Integrity in their efforts to advance public trust in the food industry. The funding we announced today will help the sector to better understand what Canadians believe and value about the food they buy and eat, which in turn will help our industry continue to meet demand while maintaining trust and confidence in Canada’s world-class production standards.” — Jean-Claude Poissant, parliamentary secretary to the Minister of Agriculture and Agri-Food

“Today’s announcement demonstrates the power of partnerships between industry, governments and the many other groups who make up Canada’s dynamic agri-food system. This unique project brings together diverse players from across the sector, who understand that our common goal of enhancing public trust isn’t something that can be done in isolation. It requires a cohesive and collaborative approach.” — Ron Bonnett, co-chair of the Public Trust Steering Committee

“Public trust is an important base for the future growth, innovation and success of Canada’s food system. The investment in a better understanding of Canadians’ beliefs and values about food is an excellent foundation to lead to actions to address their needs for the future.” — Crystal Mackay, president of the Canadian Centre for Food Integrity

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