'Language is a powerful tool': Do More Ag launches first awareness campaign

The Do More Agriculture Foundation (DMAF) recently launched its first awareness campaign dubbed, It Starts With Me.

The campaign aims to change the conversation around mental health within agriculture and to showcase how everyone has a role when it comes to ending the stigma around struggling with mental health.

“We each can promote change by making small adjustments to our internal and external language. We often don’t think about how the language we use can impact mental health,” says Do More Agriculture Foundation co-founder Kim Keller.

“Language is a powerful tool. Positive language creates positive outcomes, improves communication, and increases our confidence. This campaign aims to inspire reflection and encourage people to participate in their own way,” she says.

According to a survey from the University of Guelph, 35 per cent of the 1,100 producers surveyed by Dr. Andria Jones-Bitton met the criteria to be classified as depressed. The same study suggests that 58 per cent of those surveyed meet the criteria for struggling with anxiety.

With this inaugural campaign, DMAF hopes people will change the way they approach mental health by changing the language they use when someone is going through a tough time.

The campaign encourages those on social media to use the hashtag, #ItStartsWithMe to promote how they are changing the conversation around mental health.

Leave a Reply

 

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Privacy Preference Center

Necessary

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

gdpr, __cfduid, PHPSESSID, wordpress_test_cookie, woocommerce_items_in_cart, woocommerce_cart_hash, wp_woocommerce_session, wordpress_logged_in, wordpress_sec, wp-settings, wp-settings-time, __cf_mob_redir, wordpress_cache, realag
__cfduid

Marketing

Measuring interactions with the ads on the domain.

__gads,fsk_ut_2317
scmtid,v,a,JSESSIONID
IDE

Statistics

These are used to track user interaction and detect potential problems. These help us improve our services by providing analytical data on how users use this site.

_ga,_gid,_gat,_cb,_chartbeat2,_chartbeat4
_ga,_gat
_ga,_gid
metrics_token

Preferences

Preference cookies enable the website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

chartdefaults, comment_author, comment_author_email, comment_author_url
JSESSIONID, _os_session,anonymous_votes,csrf-param,csrf-token,user,user-id,user-platform,intercom-session,intercom-lou,intercom-session
personalization_id, tfw_exp