Robert Saik will be taking on the role as chief executive officer of DOT’s Ready Retail (DRR) sector. Saik’s main role will be to establish a Canadian and global retail and distribution system to support autonomous farming, the company says.
“Given Rob’s vast experience in the agriculture industry and his record as an agri-business thought leader, he brings a unique set of skills to help grow the DOT Power Platform by connecting agronomics with data and robotics,” says Norbert Beaujot, owner and founder of DOT.
Beaujot says the way farmers buy equipment has evolved over time, and Saik will be on the front lines working with producers to better understand their decision when it comes to purchasing new equipment for their farms.
Most recently, Saik completed the sale of his company, Agri-Trend and Agri-Data, to Trimble. Saik is also an agriculture consultant, speaker, filmmaker and, author.
As DOT prepares for sales in select regions across the Prairies this year, Saik will lead the DRR to to help bridge the farming and technology gap for new generations of farmers.
“Autonomous farming through the DOT Power Platform opens up an opportunity to engage a whole new generation in farming. With labour being a major constraint on many farms, the evolution to autonomous operations makes sense and will bring a renewed interest from young people looking to pursue careers in agriculture,” Saik says.
The DOT Power Platform is a mobile diesel-powered platform designed to handle a vast amount of implements commonly used in agriculture, mining and construction. See more here.