Winnipeg Jets GM speaks about taking his farm roots with him to the rink

The Winnipeg Jets were playing against the Colorado Avalanche on Thursday night in Winnipeg, Man., however, born and raised farm kid, Kevin Cheveldayoff took time off in the afternoon of game day to speak to producers and others in the agriculture industry.

To close out the 6th annual CropConnect conference, the general manager and vice-president of the Winnipeg Jets spoke about building a culture of high performance and agriculture. In an easy analogy for him to make — having grown up on a farm just north of Saskatoon, Sask. near a small town of Blaine Lake — he spoke about how farming has helped him in life and with the way he scouts for players and chooses his staff.

“As an organization you want to reap the harvest and the harvest for us is the playoffs and ultimately trying to win a championship,” he says. “But in order to do that, you have to plant the right seeds and you have to do the right things along the way and for us that would be the drafting and the development of players.”

Just like farming, he says the process of finding what works and what doesn’t takes time, but over the years and in the end, it’s all worth the grind.

Listen to RealAgriculture’s Jessika Guse speak with the Winnipeg Jets general manager and vice-president, Kevin Cheveldayoff at the 6th annual CropConnect conference.

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