Your work culture matters in agriculture


When we hear about business culture, people tend to think that it’s only important for large business and organizations, ones that employ hundreds or even thousands of people. But, when you dig into how a work culture impacts the work and the employees, it becomes apparent that this is simply not true.

Whether your business has two employees or two thousand employees, the culture of your agri-business shapes how you operate and how your customers view you and your business.

“Culture is really the amount of trust you have engendered with your employees and clients, and absent trust means nothing moves forward or happens,” says speaker and author, Doug Lipp.

Lipp’s hosted a workshop at a recent Secan retailer event where he emphasized to the crowd that leadership comes from any angle or level of the organization, but in terms of developing culture, that needs to start at the top.

Lipp uses the example of leadership of Walt Disney and how he would walk the park daily and pick up garbage or ride a few rides to show he was engaged. Disney created a culture by doing and showing people expected behaviours.

According to Lipp, “In any organization of any size, culture happens whether you like it or not.” It’s up to you to decide to intentionally shape it.

Hear Shaun Haney’s full discussion with Doug Lipp, author of Disney U.

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