Kubota does not have a “one size fits all” approach to its customers or its markets. So says Martin Carrier, ag equipment product marketing director with Kubota Tractor.

Carrier was at the National Farm Machinery Show at Louisville, Kentucky, to introduce the M7 Gen 2 line of tractors to customers in the United States. RealAgriculture’s Bernard Tobin caught up with him at the show to talk about what Kubota hopes to achieve with the second generation of the M7 line.

“Kubota’s M7 Series is our largest tractor line, and while we didn’t make the new M7 Gen 2 bigger, we absolutely made it better,” says Carrier.

According to Kubota, the M7 Gen 2 series, ranging from 100 to 140 in PTO horsepower, comes in standard, deluxe, and premium grade options. These options customize the tractor’s function and performance for different market segments.

Kubota was successful with their standard tractor and deluxe tractors, says Carrier, but there was a segment in the middle that had different requirements. “This segment is the farmer that needs the performance of the Deluxe; closed-centre hydraulics, and same PTO horsepower and same level of functionality, however this customer preferred the mechanical control, the mechanical valve and the simplicity of the standard tractor, so we created the (Gen 2 line) to split the middle.”

The new M7 series tractors, including the Deluxe, are designed to meet the ever changing needs of farmers.

Watch the entire interview with Kubota’s Martin Carrier and RealAgriculture’s Bernard Tobin, below.

Click here for more National Farm Machinery Show coverage.

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