With the passing of the 2018 Farm Bill in the United States, the hemp industry is looking for a major boom for the crop. Long looked upon as a food and fibre play, hemp’s latest opportunity is CBD.
According to a CNN Business story Carl’s Jr planned to test a CBD-infused burger on April 20th at a Colorado based outlet to celebrate 4/20.
ProjectCBD describes CBD as a safe, non-addictive substance, and one of more than a hundred “phytocannabinoids.”
Travis George, CEO of Endless Sky,a Canadian based CBD extractor, says that, “It’s still the first inning in the CBD industry and investors are really starting to see the massive opportunity they have to make money in the CBD markets with developments such as this.”
Regulators in Canada and the U.S. have not officially ruled on food and beverage inclusion of CBD, but the consumer is not waiting in either country as people can find CBD-infused products on store shelves if they go looking for it. According to George, “the U.S. market is still somewhat fragmented as far as consistent legislation in each state goes.”
From the beef industry’s perspective, neither Canadian Beef or the National Cattlemen’s Beef Association have developed a position on the marketing of beef and CBD together at this time.
“Time will tell whether this is a nicely times publicity stunt or something that fast food chains as a whole will chase further,” says RealAg Radio host Shaun Haney.
Publicity or not, the CBD-infused burger “had a full parking lot (and) people waiting in the drive-thru” just before its 6:00 a.m. opening according to a story in Leafy.