A new distribution partnership between Maizex Seeds and BrettYoung was announced today by the two companies. BrettYoung will now distribute the Elite Soybean brand in Western Canada starting in the 2020 production year. All Maizex and Elite soybean varieties will soon be consolidated and marketed under the Elite brand.
According to a news release, Maizex Seeds says it is also committing to additional variety research, testing, and soybean support agronomy, focusing on the needs of farmers across Western Canada as soybean production expands.
“We see a tremendous long-term future for soybean production in Western Canada,” says Stephen Denys, director of business management with Maizex Seeds. “This agreement supports our goal of testing, commercializing and making widely available soybean varieties that have been developed to meet the specific needs of farmers here. BrettYoung has a proven track record in their marketing of Elite soybeans, and we anticipate that this relationship will further support their focused efforts in providing growers the best soybean variety options available.”
Additionally, Maizex Seeds will be responsible for marketing seed corn with BrettYoung to continue to support existing Elite corn sales for this year’s growing season.