#SoilYourUndies campaign launched to promote healthy soil

It’s that time of year again when producers are being asked by the Soil Conservation Council of Canada (SCCC) to soil their undies! The play on words campaign is in its third year, and involves farmers digging a hole, placing 100 per cent cotton underwear in it, covering it up, and waiting a few months to unearth them. Farmers are then encouraged to share the experiment on social media.

“National Soil Conservation Week is the best way to create awareness around soil health and conservation in Canada,” says SCCC chair and Saskatchewan farmer, Tim Nerbas. “It may not cross your mind often, but soil is a big deal. Soil is where we make our living. It sustains our communities. It grows our food. It even cleans our air and water and supports biodiversity.”

For this year’s National Soil Conservation Week, which runs April 21-27, the SCCC is ramping up its efforts to get the word out about soil. The organization is hoping to reach 1,000 memberships, and they’re giving the first 50 new members a “Soil Your Undies” starter kit.

Speaking of, in a couple months when the underwear is ready to be unearthed, the SCCC is asking those to take pictures of them and post it to social media with the hashtag, #SoilYourUndies. The SCCC also hopes those in industry will tell others why soil is important to them not just during soil week, but throughout the year.

“The SCCC cares about soil and is active year-round, but our strength only comes from our membership,” says Nerbas. “Together, we can improve soil health, we can bring the benefits of soil to all Canadians and we can strengthen our role as a world leader in soil conservation.”

For more information on how you can take part in the #SoilYourUndies campaign, click here.

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