Amity seeding tools set to reintroduce Concord brand


The Amity brand of seeding tools is reintroducing the Concord brand, a name associated with the initial development of its air seeding technology. Any air drills and air carts that would have the Amity name will now be branded as Concord, starting in the model year 2020.

Concord Inc, founded in 1977 by Howard and Brian Dahl, led the introduction of air seeding equipment into the North American and international marketplace according to a news release. It was the first manufacturer to produce an air drill with row-by-row packing, precision depth control, and was the first to put down fertilizer below the seed at the same time as planting. It became the first machine that could change seeding and fertilizing rates on the go.

“Our team has always been inspired by the unique, innovative concepts of the original Concord, which was a legend in seeding,” says Ben Sander, marketing manager for Concord. “Although we’ve developed many new products and technologies since the Concord name went away, we continue to stay true to its legacy. And that’s exactly why we’re reintroducing the brand.”

Concord was sold to Case Corporation in 1996; however, the remaining assets and staff were used to launch Amity Technology.

Amity Technology has since acquired Fargo Products in 2007 and entered into a joint venture with AGCO in 2011.

“Even though we’re going back to the Concord name, our eyes remain on the future of farming,” explains Sander.

To coincide with the launch of the new brand, its also announcing major updates to its narrow-transport disc drill with a 175-bushel integral tank, now known as the NT30. Some of the key updates include a simplified air distribution design and improved hose routing for better material flow and easier maintenance.

Concord equipment will be sold and serviced throughout the current Amity seeding established dealer network. Owners of existing Amity-branded equipment will continue to receive full support through Concord dealers and the brand’s headquarters.

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