Turkey Farmers of Canada launch PR plan "Think Turkey"


Turkey Farmers of Canada have launched a five-year advertising and PR campaign encouraging consumers to #ThinkTurkey (#PensezDindon).

The campaign will focus on engaging primary meal planners to raise awareness of the benefits of turkey, drive year-round demand, and increase overall consumption and retail availability of the protein.

Don’t be chicken. Try turkey. (CNW Group/Turkey Farmers of Canada (TFC))

Launched May 6, the campaign includes billboards, transit shelter ads, social media posts, and more, to take on other proteins, inviting Canadians to #ThinkTurkey for their favourite everyday recipes.

Those interested can follow the campaign at ThinkTurkey.ca, PensezDindon.ca and through the hashtags #ThinkTurkey and #PensezDindon on social media.

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