Turkey Farmers of Canada launch PR plan "Think Turkey"

Turkey Farmers of Canada have launched a five-year advertising and PR campaign encouraging consumers to #ThinkTurkey (#PensezDindon).

The campaign will focus on engaging primary meal planners to raise awareness of the benefits of turkey, drive year-round demand, and increase overall consumption and retail availability of the protein.

Launched May 6, the campaign includes billboards, transit shelter ads, social media posts, and more, to take on other proteins, inviting Canadians to #ThinkTurkey for their favourite everyday recipes.

Those interested can follow the campaign at ThinkTurkey.ca, PensezDindon.ca and through the hashtags #ThinkTurkey and #PensezDindon on social media.