Canadian smart tech to surveil Swiss poultry transport trailers


Within a month of announcing its collaboration with the University of Saskatchewan, Canadian tech startup Transport Genie Ltd., is set to conduct field trials of its smart sensors in Switzerland.

The company announced this week that it is working with Swiss-based integrated poultry company Prodavi SA.

Starting in June, Transport Genie sensors will be installed on Prodavi trucks hauling day-old chicks from the company’s hatchery to contract-rearing farms.

“Protecting farmed animal welfare is a global concern and we’re very pleased to partner with one of Europe’s leading companies to advance Transport Genie sensor technology,” says Joel Sotomayor, president and CEO of Transport Genie Ltd.

The sensors, designed to monitor variables like temperature, humidity, braking and acceleration, will store and share information with truck drivers and others along the supply chain.

“Transport Genie is an exciting innovation that will allow us to ensure that our chickens are comfortable and safe during transport, provide healthier poultry to farmers, and promote traceability in the food system,” says André Hodel, CEO of Prodavi SA. “It’s a win-win for everybody.”

The goal is to start the technology on trucks carrying day-old layer chicks, ultimately determining details like the ideal placement of sensors and how many are needed, before expanding to the Prodavi fleet.

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