BASF has retooled how it moves its products to customers and plans to launch the direct-to-retail model in full for the 2020 growing season.
Called RetailConnect, the distribution model for seed and crop protection products will work directly with independent retailers across Western Canada.
The full roll-out follows what BASF calls successful piloting of RetailConnect for 2019 growing season for the InVigor, Liberty and Centurion products. In 2020, RetailConnect will expand to service BASF’s entire portfolio to independent retailers in Western Canada. The company will continue to distribute products through its wholesale model in Eastern Canada.
BASF says that RetailConnect will provide a more direct connection to BASF’s retail and grower customers, and will “increase demand transparency.” Other benefits include improved warehousing, transportation, and logistics service, including 24-hour product delivery during the growing season to most regions in Western Canada, the company says.