CCA says Weather Network was 'receptive to learn' about beef sustainability


Just two day’s after the Weather Network caused its own storm on Twitter, the Canadian Cattlemen’s Association (CCA) said they were set to meet with the company’s leadership on Monday.

The original tweet by the weather organization read: “If you really want to help save the planet, you could seriously consider limiting the amount of beef you eat” along with a video. The video has since been deleted, but the tweet still stands. Instead, the company issued a reply to the original tweet:

As of Monday afternoon, the CCA called its meeting with Pelmorex Corp, the parent company of the Weather Network, “a positive first step towards collaboration in sharing information.”

In a news release, the CCA says the purpose of the meeting was to provide balanced, fact-based information on the role cattle play in sustaining the environment, natural ecosystems, and biodiversity adding that the Weather Network was receptive to learn about the Canadian beef industry’s sustainability and conservation efforts.

As for what the future holds, the CCA says they are, “looking forward to connecting our industry partners in conservation and research with The Weather Network.”

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