A new look is coming to the iconic Egg McMuffin.
Starting in September, Canadians will start to see the Egg Quality Assurance (EQA) label show up on McDonald’s Canada advertisements as the company has paired with the Egg Farmers of Canada (EFC).
According to the EFC, all EQA certified eggs have met the highest standards of the organization’s national Start Clean-Stay Clean and Animal Care programs. Thee Animal Care Program ensures that every Canadian egg comes from a hen that’s well-cared for, and is based on the requirements of the National Code of Practice, developed by veterinarians and poultry experts.
Although EQA isn’t a new concept — it’s been in place for nearly 20 years — the label’s appearance of various products will bee new to consumers.
“The EQA program is the culmination of decades of work building world-class standards in the Canadian egg industry. Those standards are upheld through our national programs that include inspections and third-party audits,” says Roger Pelissero, third generation egg farmer and chair of Egg Farmers of Canada. “We are pleased that McDonald’s Canada is displaying our EQA mark on their McMuffin sandwiches, showcasing their pride in Canadian eggs and the farmers that produce them.”
“We are committed to industry leading certification, and working with other leaders is at the core of our sourcing strategy,” says Rob Dick, supply chain officer, McDonald’s Canada. “Our goal is to benefit Canadian consumers and food producers, and working with the Egg Farmers of Canada accomplishes exactly that.”
Please register to read and comment.