NexusAg, a division of Univar Solutions, has rebranded to NexusBioAg, following a distribution agreement with Acceleron BioAg. The new brand will be the sole distributor of Novozymes in Canada.
“We signed on an exclusive distribution agreement and along with that, we’ve also incorporated the sales staff, marketing and communications team as well as head office staff, supply planners, things like that,” says Patrick Suppes, director of nutrients with NexusBioAg.
The combination of staff will help strengthen the company’s footprint across Canada, Suppes says. Producers may have to deal with different people now, but Suppes assures producers they’re still a united team.
“New name, new portfolio offering, new look — we’re nice and orange now,” he says. “The biggest attribute that we’ll have going to the market now is a dedicated sales team so, some of the territory lines will shift, some of the faces will look familiar but the entire team now will be offering the full line-up of both the legacy portfolio’s for NexusAg and Acceleron BioAg.” (story continues below player)
In a news release, Neil Douglas, vice president of agriculture for Univar Solutions. says, “this combination is exactly the kind of strategic collaboration the increasingly-advanced Canadian agricultural industry needs.”
Adding that they’re, “combining our decades of industry experience, extensive reach and advanced logistics with Novozymes’ trusted and proven inoculant products to bring our NexusBioAg customers new solutions and efficiencies for their crops.”