Canada Pork International (CPI) has received $6 million from the federal government to grow its pork exports in priority markets.
“AgriMarketing funding is fundamental to Canada Pork International programs and services. It supports CPI’s growth and demand building programs globally as well as the sales development efforts from our members,” says Martin Lavoie, president, and CEO of CPI.
“This agreement has been essential to the great success of the Verified Canadian Pork branding strategy in Japan, and we are thrilled with the opportunity to continue our brand efforts in Japan and other markets.”
The money, announced by Agriculture and Agri-Food Canada Minister Marie-Claude Bibeau, will go towards helping CPI strengthen its knowledge of market opportunities, enhance promotional efforts, increase contact with potential buyers and grow market opportunities for chilled pork exports.
“Canada’s pork industry contributes $24 billion to the economy. This investment will help further increase international demand for Canada’s high-quality pork and create new opportunities for our hardworking producers to take full advantage of new trade agreements,” Bibeau says.
According to a news release, there were 14 million hogs on January 1, 2019, on approximately 8,060 farms in Canada. Farm cash receipts from the sale of hogs in 2018 totaled $4.1 billion.
The money is coming from the Canadian Agricultural Partnership’s AgriMarketing Program.