Weather Network creates own storm on Twitter

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On what would be a normal Thursday evening for most, the Weather Network tweeted something that would eventually cause a ruckus on social media within the agriculture community.

On the company’s website, it claims:

“we are committed to delivering weather information 24 hours a day, 365 days a year, across all platforms – responsive websites, mobile and tablet applications as well as TV applications.”

However, yesterday their twitter account posted something a bit far from the weather.

This tweet sparked outrage among the #AgTwitter world, and eventually people started to delete their Weather Network app, and encouraged others to do so as well.

Sometime later, the company deleted the video, but kept the tweet still active. The next morning, the company issued a correction reply tweet, and said it had, “incorrectly stated the world population would reach 10 billion by the year 2020.”

Many then started to share why they own cattle, and others shared facts around beef production.

RealAgriculture has reached out to the Weather Network for a comment in regards to the tweet. On Saturday morning the company replied with the following statement:

On July 18, 2019, The Weather Network posted a video highlighting a World Resources Institute (WRI) report that was released on Wednesday July 17th. The WRI is a global research organization that spans more than 60 countries, focuses on six critical issues at the intersection of environment and development: climate, energy, food, forests, water, cities and transport.

 

This report discusses a possible strategy of reducing beef consumption, as one of many methods to help assist with achieving food sustainability for the future. (http://sustainablefoodfuture.org/)

We, The Weather Network, will not actively advise people on their food consumption choices. The purpose of this article was merely to focus on sustainability and upon further review, we determined that our video and post did not reflect our intention.

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