The Canadian Roundtable for Sustainable Beef (CRSB) has a new partner at the table. Harvey’s Restaurants has committed to sourcing a portion of their beef for their original burger in conjunction with CRSB’s sustainability standards.
“We are thrilled to partner with Harvey’s and support their sustainable sourcing efforts,”says Anne Wasko, chair of the CRSB and rancher from Eastend, SK. “The momentum is building and we look forward to seeing the CRSB Certified Mark on many beef products across the food sector in the years to come.”
In order to use the CRSB Certified Mark, beef producers and processors must achieve the group’s set of sustainability standards. Specific areas that are taken into account include: natural resources; people and community; animal health and welfare; food; and efficiency and innovation.
“Harvey’s proudly sources 100% Canadian beef for all our burgers. Supporting sustainable beef production builds on our existing commitment to Canadian farmers and ranchers who work hard every day to ensure a sustainably-raised, high quality, safe product that Canadians have come to trust and love,” says David Colebrook, chief operating officer of Harvey’s.
The announcement was made at this year’s Canadian Beef Industry Conference held in Calgary, Alta.
