Granular Insights helps farmers focus on field trouble spots


Technology is ever-evolving — and how we scout our crops during the growing season is evolving with it.

RealAgriculture’s Jessika Guse caught up with Jared Rommens, digital effectiveness manager with Corteva Agriscience, to talk about Corteva’s new technology Granular Insights. The program uses satellite imagery and data science to give a satellite scouting experience for growers.

Rommens explains the program is all about helping producers get their boots in the ground — when and where they need to be.

“We power our directed scouting using Planet Labs technology. Planet Labs has an amazing fleet of satellites capturing pictures of the entire globe every day. Using that information we’re able to analyze and help our producers understand areas of opportunity or challenges in their fields and get them out into the right place,” he explains. “It’s so easy to scout at 90 miles per hour at the truck window. We want to help them get in the right place — get in their fields, helping our producers get the most value out of their time.”

Rommens hopes that the program will really highlight to farmers the differences between each variety, and how different varieties perform under different conditions. The software is available on desktop and on mobile devices.

To learn more, check out the video below:

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