McDonald's Canada flip-flops on plans for plant-based menu offering

McDonald’s Canada is just days away from rolling out a pilot project in Ontario that involves the Beyond Meat plant-based meat replacement product. On Monday, September 30, 28 restaurants in the southwestern region will offer the P.L.T. for a limited time. The acronym stands for plant, lettuce, and tomato, and the patty itself was crafted by McDonald’s for the new menu item.

“McDonald’s Canada has a proud legacy of innovating across our menu and we’re excited that Canadians will be the first in the world to try the P.L.T.,” says Jeff Anderson, chef with McDonald’s Canada. “We’re eager to hear what our customers love about the P.L.T. to help McDonald’s around the world better understand how a plant-based burger works in our restaurants.”

Just two months ago, McDonald’s Canada told CTV News there was no plan in place to offer a plant-based burger and that it was, “sticking with 100 per cent all Canadian beef.”

“As a customer-obsessed company, we are committed to continuously testing new menu items to offer a variety of options,” says Michaela Charette, head of consumer insights with McDonald’s Canada. “The P.L.T. complements our existing line-up of craveable burgers and sandwiches, and enables us to assess Canadian’s growing demand for plant-based protein options as well as restaurant experience. During this test we’ll continue to listen to our guests to understand their tastes.”

Compared to the company’s hamburger, the P.L.T. has more than double the fat, at 25 grams compared to eight grams. and 200 more calories. However, on the protein side, the new option has five more grams of protein, but significantly more sodium than the hamburger.

Nutrition facts provided by McDonald’s for the P.L.T.(McDonalds.com)
Nutrition facts provided by McDonald’s for its hamburger. (McDonalds.com)

The company plans on having the P.L.T. on the menu for 12 weeks, or while supplies last.

3 thoughts on “McDonald’s Canada flip-flops on plans for plant-based menu offering

  1. Interesting. But wouldn’t it be more appropriate, to compare the PLT to a burger that was more similar in terms of what’s all offered on the bun? For example, a Mighty Angus Original or a Quarter Pounder Deluxe?

  2. I agree with Ken Lewis. You have to compare serving sizes. The PLT burger is 222g, while the hamburger is 101g. When adjusting for the serving size to make both equal, the hamburger would have less fat and more protein, but the PLT would have fewer calories, cholesterol and sodium.

  3. Extremely disappointed with Macdonalds. Mostly with the fact that they lied when saying they had no plans to introduce a plant based burger, when in fact it was already in the pipeline. You dont go from “no plans to introduce” to “the New PLT” in 60 days with a huge corporation like Macdonalds. Formulation and testing of the PLT would take months to develop. I really thought They would distinguish themselves from the other burger outlets by NOT selling glorified pet food. Guess I was wrong.

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