A popular restaurant chain will stop selling the Beyond Meat breakfast sandwiches in select stores across Canada this fall.
Tim Hortons says the change is simply because the breakfast sandwiches are being offered for a limited time. The company adds they’ve seen a “positive reaction to our Beyond Meat offering in Ontario and British Columbia, especially in breakfast and are proud to offer both alternatives in those regions.”
“We are always listening to our guests and testing a wide variety of products across the country,” the statement reads.
Just two months ago, Beyond Meat announced it will be selling an additional 3.25 million shares of common stock in the face of growing demand for plant based proteins. After the news from Tim Hortons broke, shares in Beyond Meat dropped for the first time since August 15, by 7.1 per cent.
A company spokesperson for the chain says the Beyond Meat burger will continue to be sold across Canada for a limited time.