Canadian manufacturers are well known throughout Canada for their innovative, well-built products. After attending Agritechnica, it is very clear that the same is true around the world. Many Canadian companies come to Agritechnica, held every two years, to expose the world to innovative Canadian advancements.
Even though Agritechnica is in Germany, it is not just about Western European contacts, as many manufacturers use the bi-annual show as a way to meet with prospective dealers and large scale farmers from Russia, Ukraine, Kazakstan, and Belarus.
“They ask about our large equipment,” says Trevor Scherman, of Schergain in an interview with RealAgriculture.
Similar to European manufacturers looking to come to Canada, the export market represents an opportunity to grow sales in markets with similar agronomic issues across the world.
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“If you’re going to get into the global ag marketplace, Agritechnica is where you need to be,” says Trevor Thiessen, of Redekop. “When we started started (coming to the show) in 2015, we maybe had a few hundred thousand in sales outside of Canada, and now Canada represents only 30 per cent of our revenue, even though our business has doubled.”
Watch the video below as Shaun Haney tours the Canadian pavilion at Agritechnica to unveil the motivations and results that Canadian exporters are achieving at the show.