With the theme “From insights to actions,” the Public Trust Summit held recently at Saskatoon, Sask. was a success according to many in attendance.
Clinton Monchuk, executive director for Saskatchewan Farm and Food Care, says he felt invigorated after the two-day summit.
“Just even chatting with different people for how excited they were to use some of the different skills that were talked about, a lot about collaboration, working with others, some of the new numbers that are out there from the Canadian Centre of Food Integrity (CCFI), and their new public trust research data,” Monchuk says. “Even talking a little bit with the media, and having some frank conversations about how we’re doing in the agriculture industry, with actually getting our message into consumers hands.”
When it comes to the research CCFI unveiled this year, he says the big thing that stands out for him is the fact that 91 per cent of Canadians know little or nothing about farming practises.
“Just think about that for a minute, you know we have a population of about 36 odd million people, so we have (roughly 28 million) people in this country that when you start talking about farming practises, or they even start considering how that food got into the grocery story, they don’t know how it got there or what the practises that we’re using as farmers,” he says adding that farmers and ranchers need to do a better job of communicating what those in agriculture are doing.
Listen to the full wrap up of the Canadian Centre of Food Integrity Public Trust Summit with Clinton Monchuk below: