Canadian government puts out tender for "Buy Canadian" campaign

The Government of Canada will soon be rolling out its Buy Canadian campaign across the nation, but first it must find a marketing firm to stick-handle the $1.5 to $4 million yearly budget. In a notice posted to a government job portal, they’re on the hunt for a firm to help with their digitally-focused campaign to be launched this summer.

In the contract the government states, “Budget 2019 committed an investment of $25 million over five years for Agriculture and Agri-Food Canada (AAFC) to develop a national approach to better connect Canadians with and instil pride in Canada’s food system and its agriculture, food and seafood products which is part of the new Canada’s Food Policy.”

The national campaign aims to:

  • Tell the story of and build pride in Canada’s food sector and highlight the advantages of its products;
  • Increase confidence by providing transparency on where and how food is made;
  • Showcase federal and sector investments to continuously improve production practices and Canada’s food system;
  • Gain recognition for the work of Canadian producers and build public trust; and
  • Promote Canadian products in the domestic market.

Through various mediums such as special events, grocery store promotions, online advertisements, and more, AAFC is wanting there to be consideration to target “underrepresented groups such as women, seniors, Indigenous Canadians and Official Language Minority groups,” according to the job posting.

2 thoughts on “Canadian government puts out tender for “Buy Canadian” campaign

  1. Can’t wait to work with the selected company. Our member farmers market directly to the consumer and would love to have more people visiting their farms.
    Get Fresh. Visit a Farm.
    Cathy Bartolic
    Ontario Farm Fresh

Leave a Reply


This site uses Akismet to reduce spam. Learn how your comment data is processed.

Privacy Preference Center


Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

gdpr, __cfduid, PHPSESSID, wordpress_test_cookie, woocommerce_items_in_cart, woocommerce_cart_hash, wp_woocommerce_session, wordpress_logged_in, wordpress_sec, wp-settings, wp-settings-time, __cf_mob_redir, wordpress_cache, realag


Measuring interactions with the ads on the domain.

_fbp, datr, fr, sb, wd


These are used to track user interaction and detect potential problems. These help us improve our services by providing analytical data on how users use this site.



Preference cookies enable the website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

chartdefaults, comment_author, comment_author_email, comment_author_url
JSESSIONID, _os_session,anonymous_votes,csrf-param,csrf-token,user,user-id,user-platform,intercom-session,intercom-lou,intercom-session
personalization_id, tfw_exp