Imagine representing the entirety of retailers that do business in Canada. That’s the role of the Retail Council of Canada (RCC), led by president and chief executive officer Diane Brisebois.
RCC represents 45,000 retail businesses and online merchants, and food is no doubt a big part of that.
“Food, on its own, represents more than 33 per cent of all retail sales in the country — it’s a huge sector in Canada, especially when you consider the number of players,” says Brisebois.
Some of RCC’s current lobbying and collaboration efforts involve conversations around food waste, reducing single-use plastics, and food labeling.
“There’s a lot of conversation about changing labeling on food packaging,” Brisebois says. “And the government wants to be able to provide consumers with more information about what’s in foods, so a lot of lobbying about what should be done, how it should be done — that’s a big issue.”
Brisebois says the RCC’s focus is not only what consumer are demanding, but also how to do it in an efficient way, and how to work with government to make it happen. She says the focus is on food safety, educating consumers, and helping them make the right choices.