Understanding ourselves key to navigating the toughest conversations: Jeffrey


We’ve all been there — trying to explain something to someone who just doesn’t seem to get it. But keynote speaker and communication thought leader Gregor Jeffrey says figuring out communication isn’t something you have to do on your own. Science and research can give us the techniques we need to make it work.

Jeffrey is the closing speaker at the 6th annual TechTour Live event, organized by RealAgriculture and Corteva Agriscience, where he will share tips and tools on interacting and communicating with people, whether in your personal life, professional life, or, an intersection of the two (think: family farm).

Check out the full TechTourLive agenda

“The premise that I talk about is that we all think really differently,” says Jeffrey, who admits he wasn’t always a good communicator.

A few years ago, Jeffrey discovered the challenge in communicating comes down to the way we process information — how our brains work.

Continues below audio player…

Hear Gregor Jeffrey in conversation with Shaun Haney, in this excerpt from RealAg Radio.

“And if we can understand that, we can learn to navigate difficult conversations, we can learn to speak to colleagues and suppliers and family members and friends in a way that works for them, without changing who we are.”

And while technology has enabled us to communicate quickly, it has some disadvantages, like allowing us to avoid face-to-face conversations, and even altering how we communicate.

“Research shows that even on the telephone we’re losing the ability to have those nuances of expression,” says Jeffrey, adding it’s best to make the effort to sit at a table or go for a walk with someone if you’re hoping to talk about something really important or challenging.

But that’s not always possible, due to time or geographical constraints. Fortunately, the rules Jeffrey will share at TechTour Live apply to in-person as well as long-distance forms of communication.

Buy Tickets      Buy a Table for 6

Wake up with RealAgriculture

Subscribe to our daily newsletters to keep you up-to-date with our latest coverage every morning.

Wake up with RealAgriculture

Please register to read and comment.


Register for a RealAgriculture account to manage your Shortcut menu instead of the default.