The Chicken Farmers of Canada have announced its new executive following its recent annual general meeting, and has unveiled a new logo as well.
Continuing as chair is Benoît Fontaine, from Stanbridge Station, Que., a chicken and turkey grower. He has served on the board since 2013 and has been chair since 2016. First vice-chair is Derek Janzen from Aldergrove, British Columbia, a chicken and laying hen operator. Nick de Graaf will serve as second vice-chair. He farms at Port Williams, Nova Scotia, raising chickens, turkeys, and chicks. Tim Klompmaker, a board member since 2017 and a farmer from Norwood, Ont., was elected as an executive member of the board.
The updated logo incorporates the distinctive chicken from the Raised by a Canadian Farmer brand logo. The main goal of the new logo is to ensure that there is a “visible and identifiable connection between the corporate identity and the brand.”
“In the spirit of evolution, I am pleased to launch the brand-new corporate logo for Chicken Farmers of Canada. It reinforces that our brand is a part of everything we do,” Fontaine says in a press release.
The Raised by a Canadian Farmer brand for Canadian chicken was launched four years ago. The brand continues to grow in the hearts and minds of Canadian consumers, with 36 national and regional industry partners actively using the logo. And, recent studies show that 87% of Canadians believe that it is vital that Canadian chicken be labelled as Canadian and that Canadian chicken is raised by farmers they can trust.