The Government of Ontario, in partnership with the federal government, has launched a $2.5 million initiative to expand the agri-food sector online during the COVID-19 pandemic.
The funding, through the Canadian Agricultural Partnership (CAP) is earmarked for food producers, farmers markets, retailers, garden centres, greenhouses, nurseries, and agricultural associations to develop an online business, providing consumers with greater access to a wide variety of food and agriculture products.
This targeted application intake features two funding streams:
- Bring Your Business Online. Eligible organizations and businesses can apply for a grant of up to $5,000 to establish an online e-business and marketing presence. Funding under this stream will be quick and responsive to those needing immediate solutions.
- Develop Online Business Opportunities. Eligible organizations, businesses, and collaborations can apply for cost-share funding of up to $75,000 to implement high-impact projects.
“We’re helping agri-food businesses adapt to the retail challenges of this unprecedented time,” says Ernie Hardeman, Ontario Minister of Agriculture, Food and Rural Affairs. “COVID-19 has changed the way we shop, and our investment today in e-business will go a long way to connecting the people who grow our food with the people who buy it while allowing them to practice physical distancing.”
The Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA) will immediately accept applications and expedite the approval process to help businesses and organizations develop, expand, and enhance their current online presence.
