CCFI launches campaign aimed at highlighting Canadian food system

The Canadian Centre for Food Integrity (CCFI) has launched a Canada-wide campaign to connect consumers to the Canadian food system.

The campaign, dubbed “It’s Good, Canada,” aims at highlighting the food system that works 24/7 to deliver safe, quality, and affordable food to Canadians and global customers.

It features personal stories of Canadians working in the food system from coast to coast, on both the front and back lines along the food supply chain — from farming, transportation, retail, processing, and production.

The campaign has three key objectives:

• Begin a conversation with Canadians about food.
• Help Canadians better understand Canada’s food system and how the supply chain works.
• Unite Canada’s food system participants – from farmer to forklift driver – confirming the continual commitment required to deliver quality, safe, and affordable food.

Kim McConnell, chair of the CCFI Board of Directors, says that It’s Good, Canada captures the spirit of the agri-food industry while delivering CCFI’s mandate to earn the trust of Canadians by providing credible, fact-based information and research.

“It’s natural for Canadians to have an interest and questions about food, which touches our lives every day and has been foremost in the minds of Canadians recently,” says Kim McConnell, Chair of the CCFI Board of Directors. “Today we ask Canadians to take one minute of their day to read a Tweet or post, discover a new food fact, and share it with friends to further the conversation on Canadian food, which we’re so fortunate to enjoy every day.”

The campaign, which recognizes the dedication of over two million Canadians who have fed Canadians and countless others around the world, can be found itsgoodcanada.ca, or by using the hashtag #ItsGoodCanada on Facebook, Twitter, and Instagram.